415.756.7879 leonardoherrera(at)msn(dot)com

Leo Herrera (b 1981), Ascension Chihuahua, Mexico

Leonardo Herrera is a self-taught visual artist specializing in filmmaking, photography, digital collage & multimedia.

His images have been published in iD Fashion Magazine, Surface, Camera Arts, Attitude, DNA and are featured in local, alternative and online press such as the Bay Area Guardian, SF Weekly, 7X7, Butt Magazine Online, East Village Boys & SPANK.

Leo is the founder of HomoChic.com, a San Francisco and New York-based art collective and production house with a focus on gay anthropology

"The concept of "era" is crucial to my work, which is deeply rooted in the politics and sexuality of the 60's counterculture, 70's gay liberation and early 90's fashion industry. As a first generation Mexican immigrant and openly gay male, globalization, magical realism and camp are recurring themes in my pieces.

I am intrigued by our emotional investment in the effects of time on the photographic process, how the yellowing of a print can be a trigger for nostalgia, curiosity or scientific detachment. I work extensively to process images and select palettes that recreate the muted rainbows of memory, borrowing elements graphic design,cinema and fashion photography to create works that are both timeless, yet inescapably modern." - Leo Herrera 2007